Azamara’s new owners add a sister ship to the boutique fleet
We’re extremely excited that Sycamore Partners, the private equity firm that recently acquired Azamara, have announced plans to add a sister ship to the current fleet of Azamara Journey, Azamara Quest (which I had the pleasure of sailing on last year) and Azamara Pursuit.
The fourth ship is scheduled to sail its inaugural season in Europe in 2022, following a full-ship renovation similar to the makeovers introduced most recently on Azamara Pursuit, and bringing guests the experience of a boutique hotel at sea.
The news of the new addition follows the announcement in January that Sycamore Partners had entered into a definitive agreement to acquire Azamara, presently under the portfolio of Royal Caribbean Group. The deal is expected to close in Q1 of this year.
‘We are thrilled to be expanding our fleet with a fourth ship, allowing us to visit even more regions of the world and better serve our guests’
The sister ship, which will be named at a later date, is comparable in size to Azamara Pursuit, Azamara Journey and Azamara Quest, expanding the fleet’s overall capacity by 33 per cent.
With this ship, guests will have the opportunity to visit unique, smaller ports and enjoy a more intimate experience.
Together, the four ships will support Azamara’s commitment to enrich immersion around the world. Information about deployment and itineraries for the newest ship will be available in due course.
Destination immersion
“We are thrilled to be expanding our fleet with a fourth ship, allowing us to visit even more regions of the world and better serve our guests,” said Carol Cabezas, president of Azamara.
“We look forward to launching even more unique and immersive itineraries and feel this is just the beginning of an exciting growth phase for Azamara.”
Sail with Azamara and you’ll stay overnight in some of the world’s best destinations
Connecting with local cultures
For those who are yet to be acquainated, Azamara is an upmarket cruise line and the leader in Destination Immersion experiences, presently with three mid-sized ships sailing to all seven continents of the world.
Favoured by luxury cruisers, the boutique-style ships allow them to reach marquee ports around the world and dock in smaller, less-visited hidden gems.
Azamara’s commitment to creating immersive experiences for travellers to connect with local cultures allows guests to travel deeper with longer stays, more overnights, and night touring.
It’s akin to a boutique hotel at sea with inclusive amenities such as gratuities, beverages, cultural events, plus the brilliant AzAmazing evening and White Night Parties. That’s not forgetting the serve-yourself ice cream and frozen yogurt with sprinkles to accompany your day by the pool!
A fourth sister ship will no doubt be welcome news to the cruise line’s legions of loyal fans around the globe.
