Celebrity Cruises launches simplified pricing approach ‘Always Included’, and we’re very tempted

We understand that it can sometimes be a challenge to keep up with what’s included and what’s extra when booking a cruise holiday. Which is why Celebrity Cruises’ new pricing approach ‘Always Included’ comes as a breath of fresh sea air!

Celebrity Cruises are the purveyors of modern luxury on the ocean – in true luxury style they believe that holidays should be effortless from the start.

From 17 November, ‘Always Included’ aims to put an end to confusing promotions, complicated add-ons and limited time offers. Every cruise will include WiFi, drinks and tips, simplifying the holiday experience.

If you’re curious about Celebrity Cruises’ innovations such as The Magic Carpet and Infinite Verandas, not to mention some of the classiest suite accomodation on the high seas, now is the perfect time to get booking with no need to worry about escalating costs.

With high end venues and stylish staterooms, we can also testify that the stunning Edge Series ships are well worth sailing on – when we are allowed to, of course.

“Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travellers want. With the launch of our Edge Series ships, Celebrity Edge and her brand-new sister ship Celebrity Apex, we tapped into a powerful ‘New Luxury’ culture – relevant, relaxed, design-focused and inclusive,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises.

“Today, nothing is more luxurious than when things are extra simple and extra special.  We wanted to bring that big wonderful feeling of ‘everything is taken care of’ to life for our guests.”

‘Always Included’ includes:

Unlimited drinks: Classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices and bottled water can be fully enjoyed without worrying about the bill.

Unlimited WiFi: Free, always-on connection to social media, email and the web, allows you to surf the net to your heart’s desire.

Daily gratuities: Tips are taken care of, allowing you to relax and enjoy the service delivered by Celebrity’s exceptional crew, knowing that the crew behind the superior service are also being taken care of.

“Today, nothing is more luxurious than when things are extra simple and extra special.  We wanted to bring that big wonderful feeling of ‘everything is taken care of’ to life for our guests” Lisa Lutoff-Perlo

 

‘Always Included’ simplifies the cruise booking process

For guests who want even more simplicity, Celebrity is also offering the option to upgrade to one of two packages:

• ELEVATE takes the package to new heights with unlimited premium drinks and adds shore excursions up to $200 per person

• INDULGE includes everything in the ELEVATE package and adds to it with unlimited streaming WiFi and up to an additional $200 per person in onboard credit to spend almost any way desired.

All guests in The Retreat – Celebrity’s holiday concept featuring all-suite accommodation and all-exclusive experiences including a private restaurant, lounge and sundeck, and a dedicated team of butlers and concierge staff – will receive the same amenities as the INDULGE package at no additional charge.

‘Always Included’ is the latest in a series of innovations available on Celebrity ships, including the recent transformation of the traditional safety drill into a more personal digital experience, called Muster 2.0, that can be accessed by guests from any smart device or on a stateroom TV and completed at the guest’s leisure prior to the ship’s departure.

‘Always Included’ is available for all new bookings on any of Celebrity’s cruise holidays, excluding Galapagos holidays.

And as part of its new approach, Celebrity has also re-invented its loyalty programme to offer Captain’s Club members new perks and special onboard experiences.